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UTM Builder
Create UTM parameters for campaign tracking URLs
UTM Parameter Guide
utm_source: Identifies the traffic source (google, facebook, newsletter)
utm_medium: Identifies the marketing medium (cpc, social, email)
utm_campaign: Identifies the campaign name (spring_sale, launch)
utm_term: Identifies paid search keywords
utm_content: Differentiates similar content or links
Actions:
How to Use
1Enter the base URL
2Fill in campaign source, medium, and name
3Add optional parameters (term, content)
4Copy the complete tracking URL
Features
UTM source parameter
UTM medium parameter
UTM campaign parameter
Optional term and content
URL preview
Benefits
Track marketing campaigns in Google Analytics
Measure traffic sources accurately
Attribute conversions correctly
Frequently Asked Questions
What are UTM parameters?
UTM parameters are query string values added to URLs that help analytics tools track where traffic comes from.
What UTM parameters should I always use?
At minimum, use utm_source (where), utm_medium (how), and utm_campaign (why).
Do UTM parameters affect SEO?
No. Google ignores UTM parameters in URL indexing. They are only used for analytics tracking.